Comments on: Breitling Watches: The Resurgence and the Georges Kern Effect https://quillandpad.com/2023/06/14/breitling-watches-the-resurgence-and-the-georges-kern-effect/ Keeping Watch on Time Fri, 16 Jun 2023 04:26:35 +0000 hourly 1 https://wordpress.org/?v=6.2.2 By: cluedog12 https://quillandpad.com/2023/06/14/breitling-watches-the-resurgence-and-the-georges-kern-effect/#comment-840168 Thu, 15 Jun 2023 04:49:26 +0000 https://quillandpad.com/?p=103974#comment-840168 Great article. The new retail spaces appear to be a bit more at ease, which is great. As a fan of the brand, I’m pleased with Breitling’s direction. The new releases have been remarkably consistent and well-designed, thanks to an outstanding creative team. Every line that has been introduced has been an improvement over the line it has replaced. All four of the re-editions have outstanding and enthusiasts have taken notice.

There is still a bit of SKU bloat. For example, one Top Time SKU has grown to five SKUs. The Avenger and Professional lines need to be updated and streamlined. That work is certainly in progress.

Breitling’s management team has performed admirably. The year-over-year growth is probably not sustainable, which means there will eventually be turnover amongst the senior management team. As long as Sylvain Berneron and the creative team remain engaged, I have confidence in Breitling’s future.

]]> By: Raman https://quillandpad.com/2023/06/14/breitling-watches-the-resurgence-and-the-georges-kern-effect/#comment-840137 Wed, 14 Jun 2023 14:20:47 +0000 https://quillandpad.com/?p=103974#comment-840137 In reply to wouter.

Hi wouter – thank you, happy you enjoyed the article!

Yes, completely appreciate the influence. They have done an outstanding job at bringing together the Breitling design language from the past into more modern, simple watches today.

Thanks, Raman

]]> By: wouter https://quillandpad.com/2023/06/14/breitling-watches-the-resurgence-and-the-georges-kern-effect/#comment-840125 Wed, 14 Jun 2023 10:29:19 +0000 https://quillandpad.com/?p=103974#comment-840125 Dear Raman Kalra,
Great article. Please do not forget the influence here of head designer Sylvain Berneron and his team. They really know how to create the products that catch the mind of a new generation while they also pay tribute to the heritage in the right manner with the help from with super collector Fred Mandelbaum. Cheers, wouter

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